Discover How To Succeed With Marketing Mary Kay
Are you ready to bring an end to frustration and failure, and discover the truth about network marketing? Watch this short video!
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Mary Kay Marketing Strategies
Marketing is the most important aspect of a Mary Kay home business. You need good marketing to find customers for your products, and sell them with a profit. Recruiting is a second step; learn how to market first, and then you are ready to help your new Consultants.
How To Build Your Customer Base
How do you build a strong customer base? Two things are important: First, you need a large audience. Second, you need a compelling message.
As for your audience, you need to go outside of your warm market. Only a small fraction (about 2%) of prospects will buy from you, so you need a large pool of leads to draw from. Use the phone and the Internet to reach thousands of consumers nation-wide. You can buy consumer leads for the phone for as little as 20 cts a piece.
The second aspect is to find the right message. People are buying based on what they need and desire. Choose a key product and a major benefit, for example in the area of Mary Kay skincare, or fragrance products. See if you can identify a group of consumers who are likely to spend money on this benefit, and craft a compelling message.
How To Market To Thousands Of Consumers
Deliver your message via phone or Internet and track the response. See how many people are actually buying from you, and if your revenue is covering your cost. You may have to adjust and test your lead source and message, to make the numbers work.
This marketing approach is known as direct response marketing. It is the most effective marketing strategy for most small businesses, and it combines the advantages of personal contact with the ability to handle larger numbers of prospects
As you can see, marketing in a Mary Kay business is based on numbers and proven marketing tools. Motivation and rewards are good, but they cannot replace good marketing practices. Discover how to apply these marketing tools to your Mary Kay business.Click here now for your free "New MLM Marketing Report" and MLM training videos.
To Your Success
Dr.
Kai Drühl
