Discover How To Find The Best Leads For Mary Kay
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How To Find Kary Kay Leads
To build profitable Mary Kay businesses, you need leads. There are two types of leads: customer leads and opportunity leads.
Opportunity Leads
Your company recommends starting with your warm market of friends and local acquaintances; holding sales parties, skin care classes, facials and so on. These types of leads can give you some business, especially when you are known as an expert and trusted provider. It will be a slow process, though, and you are not likely to generate a part time income any time soon.
Opportunity leads are easier to come by. You can buy them or try to generate your own. Experience shows, that opportunity leads drop out very quickly if they don't see money coming in. So, they are only useful if you know how to market your products and train your new distributors to do the same.
Mary Kay Customer Leads
And this leads us to Mary Kay customer leads. If you are using cold leads, only 1% to 2% will buy from you at first contact. This means, that for each customer you need to contact at least 50 leads.
This is not as much of a problem as it appears. Using the telephone, you can contact thousands of consumers nationwide. Telephone leads from consumer files are available for as little as $0.20 per lead. There are three main skills in using these leads sources:
- Choosing the right product and benefit,
- Finding the right audience, your target market,
- Finding the right message, that creates a positive response.
The more closely you can define your niche, the better. It is easier for you to build your expertise, your knowledge of consumer needs and preferences in that niche. And your leads will be more likely to buy. Once you have found a profitable market niche and message, you can go to the Internet, for larger numbers and better follow-up
This way of finding lead sources is known as direct response marketing. It is used by thousands of small business owners world wide. Find out how to apply these lead generation tools to your Mary Kay business.Click here now for your free "New MLM Marketing Report" and MLM training videos.
To Your Success
Dr.
Kai Drühl
