Discover How To Build A Successful Home Business With Mary Kay
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How To Build A Mary Kay Home Business
The purpose of a Mary Kay home business is to generate income through distributing the Mary Kay products. There are three main elements in a good home business plan.
1. Plan For Profits
Your income is from retail profits on your personal sales, commissions on sales in your team and recruiting bonuses. Your retail profit is 50% of the retail price, and initially, this is your major source of income. Consistent profits do not just happen; you need to plan for them. Find out what the average order per customer is for each category of products, and where you can get the most repeat orders. This tells you how much you can spend on acquiring a customer, and still come out ahead.
2. Market Your May Kay Products
It may be tempting to focus on recruiting, to collect bonuses and benefit from group volume commissions. The problem is that distributors who are joining for the opportunity are likely to drop out quickly if they do not make money. Trying to keep them anyway is not ethical, unless you can show them how to come into profit. And this comes back to marketing the products.
The most effective approach to marketing for a home business is direct response marketing. This approach gives you access to a large consumer audience nation-wide, at low cost. Your main task is to find a profitable niche in the competitive consumer market for cosmetics and body care products.
3. Train Consultants
Using direct response marketing, you will see if you can find an acceptable profit margin for any product you are marketing. If you do, and you are generating consistent profits, you are in a position to recruit new Consultants. Train them how to use your lead sources, scripts and presentations, and they will be able to duplicate your success.
Find out how to apply this plan to your Mary Kay home business. Click here now for your free "New MLM Marketing Report" and MLM training videos.
To Your Success
Dr.
Kai Drühl
