Avon Review - A Review Of The Avon Home Business Opportunity
Avon Company and Products
Avon Products Inc. started in 1886 as the California Perfume Company, and is today the world's largest reseller of cosmetics products, with over $8 billion in annual sales worldwide. The company is publicly traded (AVP – NYSE), and is marketing its products through a network of 5 million representatives.
The Avon product lines are Color & Beyond Color, Skincare with Anew & Solutions, Bath & Body Care with Naturals & Skin-So-Soft, Hair Care with Advance Techniques, Wellness products, Avon's Prestige Fragrance Counter, and The Men’s Catalog.
Avon Compensation Plan
The official Avon compensation plan is not publicly available on the web. The following information is from various third party sources.
To build an Avon business, you can join as an Independent Sales Representative for $10, which gives you a kit with some business basics and 10 free brochures for the first two campaigns (2 weeks each). The product selections are offered through brochures for each 2 week campaign, or online. Your job is to sell the products directly, or through the web as an e-representative.
In the Avon compensation plan, your main income is through retail commissions on personal sales. The commission rate increases from 20% below $145 volume to 50% at $1550 volume and above.
The second income stream is from bonuses on the sales of personally sponsored recruits. This is called the leadership opportunity. To earn these bonuses, you must meet a number of requirements, as shown below. The bonus for each individual order depends on the order size.
| Rank | Recruits | Personal Sales | Unit Sales | Bonus For Individual Order Volume | |||
| $100 | $150 | $315 | $625 | ||||
| Unit Leader | 5 | $250 | $1,200 | 3% | 5% | 6% | 7% |
| Advanced Unit Leader | 12 | $300 | $4,000 | 3% | 6% | 7% | 8% |
| Executive Unit Leader | 20 | $350 | $17,500 | 3% | 8% | 10% | 12% |
| Senior Executive Unit Leader | 20 | $400 | $40,000 | 3% | 8% | 10% | 12% |
In addition to these two income streams, there are also one time recruiting bonuses, ranging from $20 to $100.
Avon Training
Avon is offering a series of training classes to new reps that are covering business essentials, product knowledge, recruiting (the PATD program: Prospect, Appoint, Train Develop) and warm market approaches for marketing. It is importan that you add effective product marketing to your Avon training program.
Summary - Avon Business Opportunity
The Avon business opportunity offers a number of advantages and challenges. The advantages are mainly in the wide brand recognition for Avon, which help with local advertising for product sales (be sure to observe Avon policies).
The challenge is in Avon marketing: how to acquire enough regular sales volume on a regular basis. This is where you will benefit from market research, to find higher ticket items or highly consumable items among the Avon products for which there is a profitable market.
In either case, you will need to go beyond your local and warm markets to find enough Avon leads to build a sales volume of the order of $1,000 and above. The most successful strategy is direct marketing, for positioning yourself as a trusted solution provider, and for reaching thousands of qualified consumers nationwide.I have prepared a MLM marketing report and a series of video training lessons for you, all free of charge.
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