Amway Review - A Review of the Amway Home Business Opportunity

In this Amway review, you will find important information about the Amway company, products, compensation plan, marketing and training. This information will help you review the potential of the Amway home business opportunity.

Amway Company and Business

Amway Global, previously known as Amway Inc. and Quixtar, is privately owned by Alticor Corporation, and is the exclusive distributor in North America of Alticor's products, including the Nutrilite nutritional supplements. In 2007, the company generated over $1 billion in revenues for the fifth consecutive year. Presently, Amway is the largest online retailer for health and beauty products.

Amway Products

Amway Global is marketing nutritional supplements, skiBV of n and personal care products, air and water purifiers and a line of home cleaning products

The Amway core products are the Nutrilite brand of organic vitamins and supplements, the Artistry line of facial skin care and color cosmetics, the Satinique line of hair care products, Tolsom Skin Care for Men and the "Legacy of Clean" line of home cleaning products.

Amway Marketing

Amway is marketing its products through Independent Business Owners (IBO). IBOs are trained to use person to person referrals. Customers can order products online with their referring IBOs number, and have the products shipped directly from the company. This relieves the IBO of the need for stocking inventory.

Amway Compensation Plan

Amway IBOs are receiving revenue in four ways:

Retail revenue
Monthly performance bonus
Leadership bonuses
Cash awards

Retail revenue is generated by selling products at retail to customers. The average retail profit for the core products is about 29% of wholesale cost or 22% of retail value.

The monthly performance bonus is calculated as a percentage of the total business volume in the group. The percentage increases from 3% to 25% with increasing volume. The net payout to you as an IBO is equal to your total group bonus minus the group bonuses to your downline.

This encourages you to do two things:

Have a high personal volume
Have a wide organization with many directly sponsored members that each produce much less volume than the total group.

The following example illustrates the effect of increasing business volume (BV):

Sales	BV	PV	%	Bonus	Retail
$250	200	100	3%	$6	$55
$2500	2000	1000	12%	$240	$550

Amway Training

Amway Global is offering training through Amway Global University, now called The Learning Center. Topics include getting started, selling products, and growing your business.

Additional training is offered by Amway leaders. In the past, Amway was involved in court litigation and government action because some Amway leaders had been pushing their own training materials at inflated prices on their downline members. At present, the company emphasizes in its brochures that the purchase of upline Business Support Materials is optional.

Amway Home Business Review

Amway is promoting on its websites and in its brochures three simple steps to success: Learn, Sell, Sponsor. This Amway Review has shown that selling products is the fastest way for you to get into profit. To generate a large volume of sales, you need to go beyond your local circle of family, neighbors and friends, and generate your own list of personal leads. This is known as direct marketing, and it is a strategy that you can and must master to build a successful Amway home business quickly.

Once you have built a successful marketing campaign for your Amway home business, it becomes easy for you to sponsor and train new IBOs, and help them to duplicate your success. I have prepared a MLM marketing report and a series of video training lessons for you, all free of charge.

Enter your contact information below for your free report and MLM training videos.

For a limited time, I will also included a free copy of the Internet Starter Kit, with your personal lead capture site, free hosting and autoresponder

To Your Success

Dr. Kai Drühl